The project
A software company's sales floor, run by someone else
Akontec builds and sells business software at akontec.store. This process places the selling motion — not the building — with a BPO service provider.
What is being outsourced
A software catalogue generates three distinct streams of work, and all three are telephone and keyboard work rather than engineering. Enquiries and trial signups arrive at the storefront and need answering in minutes, qualifying, demonstrating and converting. Segments the storefront never reaches on its own — a district's worth of clinics, a cluster of small manufacturers, an association of retailers — need prospecting deliberately. And customers already paying need onboarding, adoption checks, renewal calls, failed-payment recovery and a reason to move up a tier.
None of that requires source code, a product manager or a developer. It requires agents who know the catalogue, can run a clean twenty-minute demonstration, and will work a follow-up ladder without being chased — which is a BPO floor's core competence.
Why a partner rather than an in-house team
Akontec's constraint is not demand, it is seats. The catalogue moved from a handful of products to 105 SKUs inside a year, and the storefront now carries more enquiry volume, more trials and more renewal dates than a small in-house team can work properly. Hiring against that curve means recruiting, training and supervising a sales floor — the exact thing a BPO service provider already does better and cheaper than a software company ever will.
So the division is the one Akontec uses across its project lines. Akontec owns the product, the pricing, the storefront, the licence terms and the commercial risk. The partner owns the floor, the people and the supervision. Neither side does the other's job.
The catalogue
105 products, ten families
No agent is certified on the whole catalogue. Each is certified on one family and a maximum of six products inside it — deep enough to demonstrate, never thin enough to bluff.
| Code | Family | SKUs | What sits inside it | Sells as |
|---|---|---|---|---|
| PLT | Platform layer | 5 | Analytics, Workflow, Forms, Connect, Portal — the horizontal tools every other product plugs into | Subscription |
| CBS | Core business software | 28 | CRM, Books, HRM, POS, Helpdesk, Inventory and the rest of the operating stack for a small business | Subscription |
| COM | Communication & marketing | 8 | Dialer, LeadGen, Social and the messaging tools, kept separate from the contact-centre line | Subscription |
| AIA | AI agents | 15 | Task-specific virtual agents that attach to the products above rather than standing alone | Subscription |
| IND | Industry editions | 12 | Pre-configured bundles for a named trade — clinic, retail, school, workshop and similar | Subscription |
| APP | Application platforms | 6 | Complete applications sold as source code, licensed once rather than subscribed | One-time |
| LIC | Licensing & bundles | — | White-label reseller rights and on-premise deployments, quoted rather than listed | Quoted |
| DIG / SRV / TRN | Digital, services, training | — | Packaged assets, fixed-scope implementation and migration, and product training sold alongside the licence | Fixed fee |
Every certified agent is given a live demo tenant per product, the published price book and discount matrix, a battlecard per competitor, the twenty-question sheet Akontec maintains, and release notes before each release rather than after.
Ownership
What stays with Akontec
The partner is never asked to carry product risk, price risk or customer contracts. Anything on this list routed to Akontec is scored as a correct answer, not a failure.
Product and pricing
Roadmap, engineering, release schedule, the published price book, the discount matrix and every licence term. The desk quotes; it never sets.
The storefront
Checkout, payments, invoicing, refunds, credit notes and billing disputes. Agents never see, request or record a card number.
The customer contract
Enterprise and reseller negotiations, legal escalations, security questionnaires, and the commercial relationship itself for the term and the twenty-four months following it.
The engagement
Shape of the deal
| Contracting entity | Akontec Synergy Private Limited, CIN U70200WB2026PTC288824 |
| Functions offered | Three, allocated singly, in pairs or together |
| Minimum and maximum allocation | 8 seats minimum; 50 seats maximum on a single function |
| Allocation policy | Blocks of five seats. A first-time partner takes one function and up to fifteen seats; the balance is released after one full scorecard month at or above the eighty-point band |
| Term and lock-in | Twelve months, three-month lock-in from go-live, then sixty days' notice either way |
| Exclusivity | Non-exclusive both ways; non-solicitation of customers for the term plus twenty-four months |
| Go-live | Forty days from signature |
| Governing law | India; courts at Chennai |
| Offer validity | Forty-five days from the date of issue |
Next: what the desk actually does.
Twenty-seven workstreams across three functions, and the limits of the mandate.